Retail packaging with stickers: why stickers are worth the investment



Did you know that 70% of consumers state they are actively influenced by whether or not they like a product’s packaging? But what can you do to benefit from this? Do you have to spend hundreds of dollars on the packaging?


Not at all. If one of your resolutions for 2022 is to improve your product packaging, you have come to the right place. We will share our favorite way of upgrading your retail packaging with you: custom stickers. 


Custom stickers are stickers that are specifically manufactured to fit your needs. Sticker printing companies, like the one right here, allow you to reap the rewards of great product packaging. Are you ready to find out how? Then let’s get straight to it. 


  1. Low risk, high returns 


When ordering stickers, you will be surprised to see how affordable they are, particularly in comparison to other promotional goods. Many sticker printers even offer bulk discount codes, meaning you will save even more money if you order larger quantities. 


This makes custom stickers are a very low-risk investment for businesses of any size. It also means you can stick with plain product packaging materials and simply add your own branding in-house.


Based on this, stickers are an affordable, yet highly effective way to brand your product packaging, which means that they are almost guaranteed to deliver a positive return in investment.

  1. Elevate your packaging in style 


With something as easy as a custom sticker, you can change the entire look of your product. How can you go about actually using stickers to upgrade your retail packaging? There is a wide variety of different sticker materials on offer, so you can be sure to find your perfect match. 


If you are after a luxurious look, gold and silver materials are ideal for you. Are you looking for a modern aesthetic? Metallic or holographic stickers can transform your packaging into a futuristic experience. Or maybe your brand is all about sustainability? Then check out biodegradable stickers that can be recycled with your packaging. 


Once you know which look you are going for, think about where you want to place your stickers. We love using them as a quality or packaging seal. This not only elevates your packaging but also secures your products. 

  1. Do it like big brands 


Apple does it. Vans do it. GoPro does it. All these big companies use stickers in their packaging. You will mostly find these vinyl stickers when you unbox the individual products. But why do big companies invest in stickers? 


People love stickers and when we receive them, we do not see them as a marketing tool. Instead, we consider them to be gifts. Gift-giving is a very powerful strategy that is rooted in social psychology: when we receive a gift, we want to return the favor. 


This can take the shape of repeat purchases or even a well-meaning recommendation. There is nothing stopping you from doing exactly that. Simply include a free branded sticker with every purchase to reach new customers and markets. 


Now it’s your turn. Are you ready to turn custom stickers into your personalized branding solution? If you need more information or want to share your experience, please leave a comment in the section below.